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Archive for June, 2009

Social Media Framework

Monday, June 22nd, 2009

Amplify has launched its Virtual offering, a service to set up a Social Media platform together with training, tips and techniques on how to benefit from improved marketing, brand awareness, website traffic & search engine optimisation.

Go to here for more details.

Measuring Success in Social Media

Tuesday, June 16th, 2009

Social media is hitting boom time, but how do you measure your success in using it for business? The following gives some guidelines in measuring how successful you are with it:

Blogs: Number of page views, comments, tags and RSS subscribers
Twitter: Number of followers, direct contact, re-tweets
Social Networks: Number of website click throughs, referrals, number of members, discussions & threads
Podcasts: Number of downloads

All of the above can be greatly influenced by promotion in appropriate directories or groups and social networking can be controlled from independent dashboards saving time and effort.

BT Tradespace

Friday, June 12th, 2009

The B2B social networking site, BT Tradespace has announced 400 per cent year-on-year growth over its first 2 years in operation.
The site was lauched with the specific mission of helping SMEs promote themselves, communicate with other businesses and grow; it’s clearly working as it marked its second anniversary in June by signing up its 350,000th member.
The site’s comprehensive directory of SME services is a particularly popular feature for users.

LinkedIn Polls

Monday, June 8th, 2009

The 40 million members of Linked In provide a perfect platform for low cost surveys and opinion polls. There is an application in the site called LinkedIn Polls that allows you create surveys that can be targetted at your contacts for free or at groups for $1 per response with the number of responses capped to your budget.
With the huge number of niche groups available on the site, this is a far cheaper method of generating facts and statistics for marketing and PR purposes.

Social Networking

Tuesday, June 2nd, 2009

As layoffs continued to pound the economy in January, one beneficiary was job networking site LinkedIn. According to the latest January data from comScore, the LinkedIn’s U.S. unique visitors shot up 22 percent to 7.7 million, up from 6.3 million in December. Total minutes spent on the site doubled in January to 96.8 million, from 47.6 million in December.

Part of what is driving all the activity is people looking for job, and helping friends who are out of work. Recommendations are up 65 percent since December, says spokesperson Kay Luo. LinkedIn’s improved people search, which it launched at the end of November, is also driving a lot of activity on the site. The company is seeing a 50 percent increase in activity on the new search platform.

When times are tough, networking is a survival skill.
Source – Techcrunch


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