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Archive for July, 2009

Email Marketing

Tuesday, July 21st, 2009

A recent survey from B2B Marketing and Newsweaver regarding objectives for email marketing has delivered the following results:

Brand Building: 66%
Driving F2F Activity: 41%
Driving/increasing traffic to your website: 75%
Maintaining customer relationships: 73%
Prospecting: 65%
Up-selling/cross-selling: 52%
Driving direct online sales: 30%
Internal communications: 26%
Other 7%

Click through rates were shown to be the most commonly used email marketing metric with spam and inbox overload the chief threats facing email marketing.

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Posted in: Email Marketing, Email Newsletters
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Sharepoint 2010

Friday, July 10th, 2009

Microsoft have recently announced some of the preliminary system requirements for SharePoint Server 2010:

-SharePoint Server 2010 will be 64-bit only.
-SharePoint Server 2010 will require 64-bit Windows Server 2008 or 64-bit Windows Server 2008 R2.
-SharePoint Server 2010 will require 64-bit SQL Server 2008 or 64-bit SQL Server 2005.

Microsoft are also focusing on targeting standards based browsers (XHTML 1.0 compliant) including Internet Explorer 7, Internet Explorer 8 and Firefox 3.x. running on Windows Operating Systems.
In addition an increased level of compatibility is likely with Firefox 3.x and Safari 3.x on non-Windows Operating Systems.
Due to this focus Internet Explorer 6 will not be a supported browser for SharePoint Server 2010.

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Posted in: Sharepoint 2010
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Article Marketing

Wednesday, July 1st, 2009

Publishing articles on high ranking article directories is extremely good for SEO. This is because the search engines will index your article within these high ranking websites and any subsequent searches on related keywords will be returned in accordance with the ranking of the article directory meaning page 1 results. The idea is that your article should direct traffic to your website’s landing page.
There are usually restrictions on the number of backlinks to your website that can be included in the document body but they all provide an auther signature and bio which is the place to showcase yourself and your business.
Get writing!

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Posted in: Article Marketing, Article Publishing, Backlinks, SEO
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