Blogging is a great way to communicate with customers and prospects. Customers already familiar with your business and website are likely to follow your blogging and comment however in order to turn it into a promotional vehicle for brand awareness and ultimately lead generation, it needs to be marketed in its own right to a wider audience.
The most important way to do this is to claim your blog on Technorati. Alongside Google Blogsearch it is the Blog Directory that most people use to search for relevant blogs.
Also consider posting blog entries to The Blog Paper which publiceses your blogging stories on their website and those voted the most popular get published in a free newspapaer distributed on the Underground – a huge potential audience!
Ensuring you link your blog on social networking sites (Linked In has an application allowing your blog to appear with your profile) will also generate interest.
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