The statistics from the Old Spice campaign in the US tell the story. P&G was having great success with a new ad campaign promoting Old Spice aftershave, featuring super-cool, American football legend Isaiah Mustafa. The campaign sees Isaiah move seamlessly from his bathroom, to a boat and onto a horse within 40 seconds http://tiny.cc/o3mka as he attempts to persuade American men to stop borrowing their partner’s flowery fragrant shower gel and be a proper man by using Old Spice. This advert was aired during the American Superbowl on 7th February 2010. It soon achieved cult status and attracted 15 million views on YouTube.
Archive for the ‘Social Media Marketing’ Category
The sweet smell of social media success: Old Spice Man
Thursday, August 5th, 2010
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Posted in: Social Media, Social Media Marketing, Uncategorized, Web 2.0
Tags: advert, audience, cult status, Man, move seamlessly from, Old Spice Campaign, Old Spice Man, perez hilton, Social Media Campaigns, Social Media Channels, Social Media Marketing, Social Media Strategy, Spice, way, wieden and kennedy, youtube videos
Adding Social Media into the Marketing Communications Mix
Monday, December 7th, 2009David Holt, director at online communications solutions provider Amplify, cuts through the hype to offer advice on building Social Media into the marketing mix.
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Posted in: Link Building, SEO, Social Bookmarking, Social Media Marketing, Web 2.0, social networking
Tags: communication, david holt, discussion, information, Media, Networking, risk management software, target audience, topical material, traditional media outlets
