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	<title>Amplify Blog</title>
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		<title>The sweet smell of social media success: Old Spice Man</title>
		<description><![CDATA[The statistics from the Old Spice campaign in the US tell the story.  P&#38;G was having great success with a new ad campaign promoting Old Spice aftershave, featuring super-cool, American football legend Isaiah Mustafa.  The campaign sees Isaiah move seamlessly from his bathroom, to a boat and onto a horse within 40 seconds http://tiny.cc/o3mka as he [...]]]></description>
		<link>http://www.dthomas.co.uk/amplify/blog/2010/08/the-sweet-smell-of-social-media-success-old-spice-man/</link>
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		<title>How to use your marketing budget wisely through the downturn</title>
		<description><![CDATA[Practical tips for marketing managers on how they can squeeze the most from SEO and capitalise on social media explosion. As any marketing manager knows, marketing budgets took a real hammering last year.  It is sometimes seen as an easy first cut to make &#8211; reports show that around 60% of all marketing budgets were [...]]]></description>
		<link>http://www.dthomas.co.uk/amplify/blog/2010/06/how-to-use-your-marketing-budget-wisely-through-the-downturn/</link>
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		<title>Comments on Google Buzz</title>
		<description><![CDATA[Google Buzz makes sense for Google as it is a natural progression for Gmail which now has 150 million users. Gmail users who click to start Buzz will have a ready-made band of followers from their friends on Gmail, and Google has made it as easy as possible to start following other Gmail users and [...]]]></description>
		<link>http://www.dthomas.co.uk/amplify/blog/2010/04/comments-on-google-buzz/</link>
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		<title>Promoting your Blog</title>
		<description><![CDATA[Blogging is a great way to communicate with customers and prospects. Customers already familiar with your business and website are likely to follow your blogging and comment however in order to turn it into a promotional vehicle for brand awareness and ultimately lead generation, it needs to be marketed in its own right to a [...]]]></description>
		<link>http://www.dthomas.co.uk/amplify/blog/2010/03/promoting-your-blog/</link>
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		<title>Adding Social Media into the Marketing Communications Mix</title>
		<description><![CDATA[David Holt, director at online communications solutions provider Amplify, cuts through the hype to offer advice on building Social Media into the marketing mix. The starting point for planning any Social Media engagement is to go back to the basics of any communications-based discipline. You need to plan who you are trying to reach with [...]]]></description>
		<link>http://www.dthomas.co.uk/amplify/blog/2009/12/adding-social-media-into-the-marketing-communications-mix/</link>
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		<title>SMBs fail to harness new online technologies to stay ahead in the downturn</title>
		<description><![CDATA[A recent study of Small and Medium-sized Business (SMB) owners, commissioned for online communications specialist Amplify, found that most are not harnessing the power of new cost effective web tools for locating and engaging with customers, partners and prospects. This is despite the maturity of these technologies and the clear need for more proactive communications [...]]]></description>
		<link>http://www.dthomas.co.uk/amplify/blog/2009/09/smbs-fail-to-harness-new-online-technologies-to-stay-ahead-in-the-downturn/</link>
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		<title>How to promote your personal brand</title>
		<description><![CDATA[Good article from Tessa Hood of Changing Gear Ltd. The principals also apply to developing your stature and brand online in Social Networks. What is your unique selling proposition (USP)? Do you stand out from others in your field of expertise? Are you noticeably and valuably distinguished? If you’re not sure, it’s time to start [...]]]></description>
		<link>http://www.dthomas.co.uk/amplify/blog/2009/09/how-to-promote-your-personal-brand/</link>
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		<title>How to generate ROI from CRM</title>
		<description><![CDATA[Interesting article by Ian Lovatt, CEO, Blue Sheep As marketers we need to make the most out of any technology we’ve invested in, not lease during a time of economic slowdown. You may have invested time and funds into a CRM system, so it’s vital to be able to use the tools you have, to [...]]]></description>
		<link>http://www.dthomas.co.uk/amplify/blog/2009/08/how-to-generate-roi-from-crm/</link>
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		<title>Email Marketing</title>
		<description><![CDATA[A recent survey from B2B Marketing and Newsweaver regarding objectives for email marketing has delivered the following results: Brand Building: 66%Driving F2F Activity: 41%Driving/increasing traffic to your website: 75%Maintaining customer relationships: 73%Prospecting: 65%Up-selling/cross-selling: 52%Driving direct online sales: 30%Internal communications: 26%Other 7% Click through rates were shown to be the most commonly used email marketing metric [...]]]></description>
		<link>http://www.dthomas.co.uk/amplify/blog/2009/07/email-marketing/</link>
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		<title>Sharepoint 2010</title>
		<description><![CDATA[Microsoft have recently announced some of the preliminary system requirements for SharePoint Server 2010: -SharePoint Server 2010 will be 64-bit only. -SharePoint Server 2010 will require 64-bit Windows Server 2008 or 64-bit Windows Server 2008 R2. -SharePoint Server 2010 will require 64-bit SQL Server 2008 or 64-bit SQL Server 2005. Microsoft are also focusing on [...]]]></description>
		<link>http://www.dthomas.co.uk/amplify/blog/2009/07/sharepoint-2010/</link>
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