The statistics from the Old Spice campaign in the US tell the story. P&G was having great success with a new ad campaign promoting Old Spice aftershave, featuring super-cool, American football legend Isaiah Mustafa. The campaign sees Isaiah move seamlessly from his bathroom, to a boat and onto a horse within 40 seconds http://tiny.cc/o3mka as he attempts to persuade American men to stop borrowing their partner’s flowery fragrant shower gel and be a proper man by using Old Spice. This advert was aired during the American Superbowl on 7th February 2010. It soon achieved cult status and attracted 15 million views on YouTube.
The sweet smell of social media success: Old Spice Man
August 5th, 2010
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Posted in: Social Media, Social Media Marketing, Uncategorized, Web 2.0
Tags: advert, audience, cult status, Man, move seamlessly from, Old Spice Campaign, Old Spice Man, perez hilton, Social Media Campaigns, Social Media Channels, Social Media Marketing, Social Media Strategy, Spice, way, wieden and kennedy, youtube videos
How to use your marketing budget wisely through the downturn
June 23rd, 2010Practical tips for marketing managers on how they can squeeze the most from SEO and capitalise on social media explosion.
As any marketing manager knows, marketing budgets took a real hammering last year. It is sometimes seen as an easy first cut to make – reports show that around 60% of all marketing budgets were reduced in 2009. Some confidence has been restored this year, with marketing managers showing more optimism to invest, but the need to show restraint and resourcefulness will be a recurring theme until the end of this year I suspect.
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Posted in: CMS, LinkedIn, SEO, Sales and Marketing, Social Media, Twitter, Uncategorized, social networking
Tags: budget, engine, exponential rise, marketing, marketing budget, marketing managers, media explosion, search engine optimisation, site, strategy
Comments on Google Buzz
April 5th, 2010Google Buzz makes sense for Google as it is a natural progression for Gmail which now has 150 million users. Gmail users who click to start Buzz will have a ready-made band of followers from their friends on Gmail, and Google has made it as easy as possible to start following other Gmail users and to be followed, along the lines of Twitter.
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Posted in: Google Buzz, social networking
Tags: achilles heel, Facebook, Gmail, location, media radar, privacy, privacy challenges, search engine optimisation, sense
Promoting your Blog
March 25th, 2010Blogging is a great way to communicate with customers and prospects. Customers already familiar with your business and website are likely to follow your blogging and comment however in order to turn it into a promotional vehicle for brand awareness and ultimately lead generation, it needs to be marketed in its own right to a wider audience.
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Posted in: Blog Directories, Blogging, Technorati, TheBlogPaper
Tags: audience, blogsearch, google, newspapaer, social networking sites, Technorati, vehicle, way, website
Adding Social Media into the Marketing Communications Mix
December 7th, 2009David Holt, director at online communications solutions provider Amplify, cuts through the hype to offer advice on building Social Media into the marketing mix.
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Posted in: Link Building, SEO, Social Bookmarking, Social Media Marketing, Web 2.0, social networking
Tags: communication, david holt, discussion, information, Media, Networking, risk management software, target audience, topical material, traditional media outlets
SMBs fail to harness new online technologies to stay ahead in the downturn
September 21st, 2009A recent study of Small and Medium-sized Business (SMB) owners, commissioned for online communications specialist Amplify, found that most are not harnessing the power of new cost effective web tools for locating and engaging with customers, partners and prospects. This is despite the maturity of these technologies and the clear need for more proactive communications amid tougher market conditions.
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Posted in: Amplify Survey, CRM, Online Communication, SMB, Sales and Marketing, Social Media
Tags: Business, efficiency savings, excel spreadsheets, majority, marketing, medium sized business, microsoft access databases, proactive communications, small busines, SMBs, website
How to promote your personal brand
September 9th, 2009Good article from Tessa Hood of Changing Gear Ltd. The principals also apply to developing your stature and brand online in Social Networks.
What is your unique selling proposition (USP)? Do you stand out from others in your field of expertise? Are you noticeably and valuably distinguished? If you’re not sure, it’s time to start thinking about it.
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Posted in: Brand Awareness, social networking
Tags: economic downturn, network, own horn, personal brand, self, unique selling proposition, unique selling proposition usp, USP, way, work
How to generate ROI from CRM
August 26th, 2009Interesting article by Ian Lovatt, CEO, Blue Sheep
As marketers we need to make the most out of any technology we’ve invested in, not lease during a time of economic slowdown. You may have invested time and funds into a CRM system, so it’s vital to be able to use the tools you have, to their best effect. So how can you and your business use CRM in order to communicate effectively with each and every customer, to deliver a substantial return on investment?
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Posted in: CRM, CRM Potential, ROI
Tags: blue sheep, customer segment, customer segments, economic slowdown, insight, interaction points, marketing, position, segment, strategy, use, value customers
Email Marketing
July 21st, 2009A recent survey from B2B Marketing and Newsweaver regarding objectives for email marketing has delivered the following results:
Brand Building: 66%
Driving F2F Activity: 41%
Driving/increasing traffic to your website: 75%
Maintaining customer relationships: 73%
Prospecting: 65%
Up-selling/cross-selling: 52%
Driving direct online sales: 30%
Internal communications: 26%
Other 7%
Click through rates were shown to be the most commonly used email marketing metric with spam and inbox overload the chief threats facing email marketing.
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Posted in: Email Marketing, Email Newsletters
Tags: customer, customer relationships, f2f, inbox, increasing traffic, internal communications, Newsweaver, Prospecting, spam, website
Sharepoint 2010
July 10th, 2009Microsoft have recently announced some of the preliminary system requirements for SharePoint Server 2010:
-SharePoint Server 2010 will be 64-bit only.
-SharePoint Server 2010 will require 64-bit Windows Server 2008 or 64-bit Windows Server 2008 R2.
-SharePoint Server 2010 will require 64-bit SQL Server 2008 or 64-bit SQL Server 2005.
Microsoft are also focusing on targeting standards based browsers (XHTML 1.0 compliant) including Internet Explorer 7, Internet Explorer 8 and Firefox 3.x. running on Windows Operating Systems.
In addition an increased level of compatibility is likely with Firefox 3.x and Safari 3.x on non-Windows Operating Systems.
Due to this focus Internet Explorer 6 will not be a supported browser for SharePoint Server 2010.
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Posted in: Sharepoint 2010
Tags: Explorer, focus internet, internet explorer 7, internet explorer 8, Microsoft, Operating, sharepoint, SQL, windows operating systems, XHTML
