Publishing articles on high ranking article directories is extremely good for SEO. This is because the search engines will index your article within these high ranking websites and any subsequent searches on related keywords will be returned in accordance with the ranking of the article directory meaning page 1 results. The idea is that your article should direct traffic to your website’s landing page.
There are usually restrictions on the number of backlinks to your website that can be included in the document body but they all provide an auther signature and bio which is the place to showcase yourself and your business.
Get writing!
Article Marketing
July 1st, 2009LinkedIn Polls
June 8th, 2009The 40 million members of Linked In provide a perfect platform for low cost surveys and opinion polls. There is an application in the site called LinkedIn Polls that allows you create surveys that can be targetted at your contacts for free or at groups for $1 per response with the number of responses capped to your budget.
With the huge number of niche groups available on the site, this is a far cheaper method of generating facts and statistics for marketing and PR purposes.
Business Blogging
May 19th, 2009Blogging isn’t a hobby anymore. It’s Big Business. If you want traffic, attention, great search engine rankings,and profits from any kind of presence on the web, you simply must have a blog.
Here’s Why: – Blogs are indexed by the Search Engines more often than web sites.
- Technorati is currently tracking over 70 million blogs .
- Over 120 thousand blogs are created every day .
- There are over 1.4 million new blog posts every day .
- 22 of the 100 most popular websites in the world are blogs .
The Stats on Corporate Blogs:
83% of corporate bloggers saw a traffic increase to their site
51% took less than 1-2 months from initial concept to launch of blog
88% saw a boost in search engine ranking within 3 months of launch
62% saw an increase in sales within 3 months of launch
Source: Backbone Media Business Blogging Survey 2008.
Facebook for Business
May 13th, 2009I have recently been inundated with material regarding the use of social media for business marketing purposes, in particular Twitter and Facebook. However, it appears to be a well guarded secret that Facebook has a dedicated business section under http://facebook.com/business.
Would be interested to hear your opinions regarding using social media in business.
Focus On Sales
April 21st, 2009According to the latest Grant Thornton Entrepreneurial Insight survey 93.5% of UK entrepreneurial businesses cited increasing sales as one of the key areas currently under discussion and this was overwhelmingly the single biggest issue with 43.5% of respondents placing it at the top of their agenda.
What is of interest to me is how many business also include improving sales strategies, efficiencies, routes to market and sales processes as key areas for improvement to support this focus. Clearly the two go hand in hand.
