Practical tips for marketing managers on how they can squeeze the most from SEO and capitalise on social media explosion.
As any marketing manager knows, marketing budgets took a real hammering last year. It is sometimes seen as an easy first cut to make – reports show that around 60% of all marketing budgets were reduced in 2009. Some confidence has been restored this year, with marketing managers showing more optimism to invest, but the need to show restraint and resourcefulness will be a recurring theme until the end of this year I suspect.
