Publishing articles on high ranking article directories is extremely good for SEO. This is because the search engines will index your article within these high ranking websites and any subsequent searches on related keywords will be returned in accordance with the ranking of the article directory meaning page 1 results. The idea is that your article should direct traffic to your website’s landing page.
There are usually restrictions on the number of backlinks to your website that can be included in the document body but they all provide an auther signature and bio which is the place to showcase yourself and your business.
Get writing!