The statistics from the Old Spice campaign in the US tell the story. P&G was having great success with a new ad campaign promoting Old Spice aftershave, featuring super-cool, American football legend Isaiah Mustafa. The campaign sees Isaiah move seamlessly from his bathroom, to a boat and onto a horse within 40 seconds http://tiny.cc/o3mka as he attempts to persuade American men to stop borrowing their partner’s flowery fragrant shower gel and be a proper man by using Old Spice. This advert was aired during the American Superbowl on 7th February 2010. It soon achieved cult status and attracted 15 million views on YouTube.
Posts Tagged ‘Spice’
The sweet smell of social media success: Old Spice Man
Thursday, August 5th, 2010
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Posted in: Social Media, Social Media Marketing, Uncategorized, Web 2.0
Tags: advert, audience, cult status, Man, move seamlessly from, Old Spice Campaign, Old Spice Man, perez hilton, Social Media Campaigns, Social Media Channels, Social Media Marketing, Social Media Strategy, Spice, way, wieden and kennedy, youtube videos
