The statistics from the Old Spice campaign in the US tell the story. P&G was having great success with a new ad campaign promoting Old Spice aftershave, featuring super-cool, American football legend Isaiah Mustafa. The campaign sees Isaiah move seamlessly from his bathroom, to a boat and onto a horse within 40 seconds http://tiny.cc/o3mka as he attempts to persuade American men to stop borrowing their partner’s flowery fragrant shower gel and be a proper man by using Old Spice. This advert was aired during the American Superbowl on 7th February 2010. It soon achieved cult status and attracted 15 million views on YouTube.
Posts Tagged ‘way’
The sweet smell of social media success: Old Spice Man
Thursday, August 5th, 2010
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Posted in: Social Media, Social Media Marketing, Uncategorized, Web 2.0
Tags: advert, audience, cult status, Man, move seamlessly from, Old Spice Campaign, Old Spice Man, perez hilton, Social Media Campaigns, Social Media Channels, Social Media Marketing, Social Media Strategy, Spice, way, wieden and kennedy, youtube videos
Promoting your Blog
Thursday, March 25th, 2010Blogging is a great way to communicate with customers and prospects. Customers already familiar with your business and website are likely to follow your blogging and comment however in order to turn it into a promotional vehicle for brand awareness and ultimately lead generation, it needs to be marketed in its own right to a wider audience.
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Posted in: Blog Directories, Blogging, Technorati, TheBlogPaper
Tags: audience, blogsearch, google, newspapaer, social networking sites, Technorati, vehicle, way, website
How to promote your personal brand
Wednesday, September 9th, 2009Good article from Tessa Hood of Changing Gear Ltd. The principals also apply to developing your stature and brand online in Social Networks.
What is your unique selling proposition (USP)? Do you stand out from others in your field of expertise? Are you noticeably and valuably distinguished? If you’re not sure, it’s time to start thinking about it.
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Posted in: Brand Awareness, social networking
Tags: economic downturn, network, own horn, personal brand, self, unique selling proposition, unique selling proposition usp, USP, way, work
The CRM Generation
Thursday, March 19th, 2009Is it my impression but more and more people are understanding what CRM is all about. Amplify delivers this through an easy to use way.
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Posted in: Uncategorized
Tags: Amplify, CRM, Generation, impression, way
