Principals of Search Engine Optimisation Workshop

Course Overview

Most businesses understand the value of a website for sales and marketing however surprisingly few invest the effort to market the website itself with search engines and reap the rewards of Search Engine Optimisation. This course provides an understanding of the principals and techniques involved in SEO to improve search results and page ranking.

Who should attend?

This one day workshop is aimed at personnel responsible for the content and maintenance of company websites.

Principals of SEO

• Understanding the Search Engines
• Customer Journeys and behaviour
• Keywords and the Keyword Effectiveness Index
• Understanding the Search Tail
• Keyword Spies
• Content and content titles
• Meta tags (Title, Description & Keywords)
• Internal Links
• The XML Sitemap and robots.txt file
• Geo Targeting
• Effective use of back-links
• Creation of back-links from associate websites, promotional websites and web directories
• Social Media and Link Building
• Managing and Monitoring
• Bounce Rates and Bounce Hotspots
• Pay per Click

Duration

1 Day

Cost

£250 +Vat per person

If you are interested in learning more about this training course or would like to book space(s) then please do contact us.