Social Networking is a phenomenon that although is not strictly the preserve of the under 30′s has up till now been the additction of the younger of our society. We call them the Sneter generation or social networking generation. As the credit crunch bites, financial realities are ever more present. The increasing savings gap and antipathy of the young to financial services, means that we need to find ways of engaging this part of our society. At Dunstan Thomas we are looking at the application of our technology for social networks to see how the Sneter generation can be engaged.